Privacy Policy

Last updated: July 15, 2026

Parlow (“we”, “us”) operates the parlow.golf website and the Parlow mobile applications. This policy explains what we collect, why, and the choices you have.

The short version

• Your swing videos are personal data. They are used to run your analysis and are private by default — visible to others only if you explicitly share them to your buddies feed. We never use your footage for marketing or to train public models.
• Your full name is never shown to other users — only the @username you choose.
• You can delete individual videos, posts, and your entire account at any time from the app settings.
• We don't sell personal data. Ever. No cross-app tracking.

What we collect on this website

• Email address — only if you subscribe to the newsletter or contact support. Newsletter signups use double opt-in; unsubscribe links are in every email.
• Analytics — we use PostHog (EU-hosted) and the Meta Pixel to understand how the site is used and to measure our marketing. We respect your browser's Do Not Track setting: when it's enabled, no analytics load at all.

What the app collects

• Swing videos — recorded or imported by you and processed to compute your metrics. Stored encrypted at rest, associated with your account only, private unless you share them.
• Swing metrics, scores and progress data — the numbers the app computes for you (tempo, sway, swing scores, streaks, round scores, statistics).
• Account data — email, name and authentication identifiers from Sign in with Apple, plus the profile you choose to fill in (@username, avatar, bio, handicap index, home club).
• Social content you create — posts, titles, captions, photos and videos you attach, Golf Claps, buddy connections, and answers you give to in-app questions. Posts are visible only to buddies you have accepted. You can report content and block users; reports are reviewed by our team.
• Location — GPS position, only while you use the on-course scorecard (foreground only), to show distances and map your shots. Never collected in the background.
• Purchases — subscription status via Apple and RevenueCat. We never see or store your payment card details.
• Push token & preferences — if you enable notifications, a device token and your per-category preferences.
• Usage analytics — in-app events (PostHog, EU-hosted) tied to your account to improve the product. Not used for cross-app advertising tracking.

AI processing

Two features send data to AI providers under data-processing agreements: swing analysis text and the Coach chat send your swing metrics (numbers, never your video) to Anthropic to generate coaching feedback, and some in-app illustrations are generated with OpenAI. Neither provider is permitted to train on your data.

Data retention and deletion

You can delete individual videos, posts, or your entire account (including all videos, metrics, social content and history) from the app settings. Deletion is effective immediately in the product and completed in our backups within 30 days.

Processors we use

We share data only with processors needed to run the service, each under a data-processing agreement:

• Cloudflare R2 — encrypted storage for your videos and images.
• Railway — API hosting and database (accounts, metrics, social content).
• Modal — GPU compute that runs the swing analysis on your video, then discards the working copy.
• Anthropic — coaching text generation (metrics only, never video).
• OpenAI — illustration generation (no personal data).
• RevenueCat — subscription management.
• PostHog (EU) — product analytics.
• Expo — push-notification delivery.
• Mapbox — course maps (map tiles are requested by approximate view area).
• Vercel — website hosting; Resend — email.

Your rights

Depending on where you live (including under GDPR for our users in France and the EU), you have rights to access, correct, export, or erase your data, and to object to or restrict processing. Most of these you can exercise directly in the app (edit profile, delete content, delete account); for anything else write to support@parlow.golf and we'll handle it within 30 days. You may also lodge a complaint with your supervisory authority (in France, the CNIL).

Contact

Questions about this policy: support@parlow.golf.